The
Buying
Decision.
The world's best enterprise revenue and customer leaders on how they actually sell, retain and grow — twenty unfiltered minutes, one playbook at a time.
MangoMagic
Sales. Revenue. Playbooks.
"Nobody hands you a degree in enterprise sales — you inherit playbooks from the leaders who've done it before you."
The Buying Decision is a candid interview series with the world's best revenue and customer leaders at enterprise companies — CROs, CCOs, VPs of Sales, and Heads of Customer Success who've built the pipelines, closed the deals, and retained the accounts that define their categories.
Hosted by Isaac T Cohen, every 20-minute conversation unpacks how they actually got into sales, how they think about customer centricity, and the specific plays they run to win — so we can turn one career's worth of hard-won lessons into a shared playbook for the next generation of enterprise sellers.
avg episode length
actionable plays
Enterprise revenue leaders
CROs, VPs of Sales, Heads of Customer Success, RevOps and account leaders at enterprise B2B companies — plus the sellers on their way there.
Isaac T Cohen
Founder of MangoMagic. Isaac spends every day interviewing the operators behind the world's most impressive revenue engines — and turning what works into playbooks the rest of us can steal.
See how the best actually sell.
A first look at The Buying Decision — the conversations, the guests, and the playbooks we're pulling out of the world's best enterprise revenue leaders.
A practical playbook for every deal you'll ever run.
Every episode is built around one question: what's the specific play the best enterprise revenue leaders actually use — and how can the rest of us run it too?
Weekly 20-minute peer interview
Enterprise sales, revenue and customer leadership — playbooks over platitudes
MangoMagic
Candid, tactical, peer-to-peer — no fluff, no vendor pitches
CROs, VPs of Sales, Heads of CS, RevOps and enterprise sellers
Building the world's largest enterprise sales community, one playbook at a time
Episode structure
Six beats. Every guest. Every time.
How they got in
The unlikely path into sales — because there's no degree for this.
The deal
A specific enterprise deal or account that defined their thinking.
The playbook
The concrete plays, motions and rituals they run to win.
Customer centricity
How they actually put the customer at the middle of the revenue engine.
Measuring what matters
The metrics, forecasts and signals they trust — and the ones they ignore.
The next play
What they'd tell a first-time seller today — and where enterprise sales is heading.
What enterprise revenue leaders take away from every episode.
Deal strategy. How top CROs actually navigate multi-threaded, multi-million-dollar enterprise deals.
Team & motion design. How they build, comp and coach the sales orgs behind the numbers.
Customer centricity. How the best revenue and customer leaders keep the customer at the center of the P&L.
Getting in & getting good. Real stories of how the best sellers got into sales — and how they'd do it again today.
Building the world's largest enterprise sales community.
The Buying Decision isn't just a show — it's the front door to a growing community of enterprise revenue and customer leaders trading playbooks for every situation, from first meeting to renewal.
Enterprise revenue leaders
Playbooks per season
Community
One conversation. One playbook. One community.
Your deals. Your team. Your playbook.
Peer audience
Reach an engaged community of enterprise CROs, VPs of Sales, Heads of CS and RevOps leaders.
Share what's working
Put your actual plays, motions and lessons in front of the operators looking for a proven approach.
Zero lift
Our team handles scheduling, production and distribution — you show up for a 20-minute conversation and we do the rest.
FAQ
Quick answersWhat is the time commitment?
Interviews are typically 30-45 minutes with minimal pre-show prep — we'll send a light brief a few days out.
What topics are covered?
Specific enterprise deals, revenue and customer motions, org design, and how you actually got into sales.
Can I promote my company?
Yes — we encourage natural references to your work and team where relevant to the play you're sharing.
What about confidentiality?
Anything sensitive is handled with care. You'll get final approval on the cut before it's published.
Ready to share the play that changed your number?
The Buying Decision is for the revenue and customer leaders who've earned their playbook the hard way — and want to give the next generation of enterprise sellers a shortcut.